When a crisis breaks, the organisations that respond effectively are those with the best situational awareness. Stromy provides the intelligence infrastructure that turns chaotic information environments into clear, actionable pictures. Our platform monitors media, social channels, and stakeholder communications in real-time, tracking how narratives are forming, which voices are driving the conversation, and where the story is heading next.
Our crisis capability extends upstream of the event itself. AI-powered monitoring detects the weak signals that precede reputational threats — unusual spikes in negative sentiment, emerging investigative journalism threads, regulatory activity patterns, or employee sentiment shifts. Clients who invest in this early-warning layer frequently address issues before they escalate to public crises, avoiding the reputational and financial costs entirely.
When a crisis does materialise, our rapid-response analysis provides communications teams with continuously updated intelligence: real-time sentiment tracking, narrative trajectory modelling, media coverage maps, and stakeholder impact assessments. This is not a replacement for experienced crisis communications counsel — it is the intelligence layer that makes human judgement faster, better informed, and more confident.
Key Outcomes
- Early-warning detection of reputational threats through AI-powered weak signal monitoring across media, social, and regulatory channels
- Real-time narrative tracking during active crises, with sentiment analysis updated continuously across platforms and geographies
- Post-crisis analysis that maps the full lifecycle of a reputational event, identifying what worked, what did not, and what to prepare for next time
- Scenario modelling that helps leadership teams rehearse responses to the most likely crisis vectors before they occur