Sentiment and Perception Analysis — Stromy Intel

What It Delivers

The Sentiment and Perception Analysis provides a structured, evidence-based view of how your organisation is being discussed — not just whether sentiment is positive or negative, but which specific topics, attributes, and associations are driving sentiment in each direction, and which voices and channels are carrying the most weight.

The output is an aspect-level sentiment report that scores individual topics and themes rather than producing a single overall sentiment rating. Frame matrices show how different stakeholder groups are framing the same events. Trajectory visualisations track sentiment movement over the analysis window. Risk signal alerts flag themes that are accelerating in negative sentiment before they reach crisis threshold.

How It Works

Aspect-based sentiment analysis dissects coverage by topic and attribute rather than treating each piece as a single sentiment unit. A news article that is broadly positive may still carry negative sentiment on a specific product attribute or governance question — the analysis surfaces those distinctions. Aspect matrices organise the findings across all relevant topics and stakeholder segments for comparison and prioritisation.

Frame analysis examines how different groups are constructing the meaning of the same events. Two stakeholder segments can hold opposing frames of the same fact — one seeing a regulatory action as responsible governance, another as overreach. Frame matrices make this divergence visible and analytically actionable.

Voice-ratio analysis by channel identifies which voices dominate each platform: who is cited, who sets the frame, and how much of the overall sentiment signal each voice is driving. Spokesperson-network analysis maps the relationships between influential actors and their sentiment contributions, identifying who the key amplifiers are for both positive and negative signals.

Sentiment trajectory tracking computes the rate and direction of change at the aspect level. Themes that are deteriorating rapidly receive risk signal alerts, allowing communications teams to respond before negative sentiment consolidates into a stable narrative.

Who It’s For

Reputation managers monitoring the ongoing state of their organisation’s media standing. Communications directors preparing for campaigns, announcements, or consultations where sentiment context is critical. PR teams managing ongoing media relationships who need to understand which aspects of their positioning are landing and which are generating friction.

Commission This Report

The Sentiment and Perception Analysis is scoped to a defined evidence window and entity set. Standard delivery is five to seven business days. Ongoing monitoring arrangements are available for organisations that need continuous tracking. Contact Stromy to discuss scope and cadence.